‼️‼️ Spaces limited - priority to Create What You Wish Existed club members. Join the club to be accepted. Join us for a conversation with Ferdinando Verderi the visionary Creative Director who is responsible for some of the most iconic moments in fashion advertising and editorial’s recent memory. Recognized for his radical approach to ideas, Verderi’s work is known for the creative partnerships with Prada, Louis Vuitton, Versace, Stone Island, as well for as his era-defining tenure at Vogue Italia. This is a rare chance to discuss the creative process behind the work of one the most influential art directors of this generation. In less than a decade since his start in the industry, Verderi’s creativity has been instantly injecting the possibility for new ways of integrating conceptual thinking into a highly visual industry, channeling some of the fastest shifting industry paradigms, such as the idea of community as a medium. During his 2 years tenure as Vogue Italia creative director, Verderi redefined the magazine with a number of audacious issues that shifted industry standards, from the first-ever all-illustrated issue to spotlight sustainability, followed by a cover left completely blank in 2020 as a symbol of silence during Italy’s lockdown. His “100 Covers” project celebrated 100 individual stories, setting a new benchmark for inclusivity. Verderi’s campaigns for Prada challenged some of the most establish dynamics by pioneering new methods of brand expression. His first campaign in 2020 launched not only magazines but with visual wrapped around flowers in hundreds of flowers in shops worldwide. Soon after, a campaign appeared in the form of in a Sothebys benefit auction, and yet again, another campaign posed questions to users inviting them to answer on the brand platforms. These are only a few of an ongoing series of projects that mark one of the most experimental ongoing art direction collaboration today. Verderi style of thinking was also behind the Louis Vuitton x Yaioi Kusama collaboration global campaign, a multilayered effort that was recognized as the largest ever partnership between a brand and an artist and that broke every record in terms of scale. Don’t miss the opportunity to engage with a true innovator at the top of his game and discuss new systems of ideas. ———— The Create What You Wish Existed series, hosted by Locals.org, has featured prominent founders in IRL events, offering valuable knowledge and insights to aspiring entrepreneurs: • Sam Altman: Founder of OpenAI • Nik Storonsky: Founder of Revolut • Michael Acton Smith: Founder of Calm • Alex Hofmann: Founder of Musical.ly, now TikTok • Ethan Brown: Founder of Beyond Meat • Charles Rosier: Founder/CEO of Augustinus Bader • Rita Ora: Singer, Founder of Typebea • Matthew Freud: Founder of Freuds • Herman Narula: Founder of Improbable • Sriram Krishnan: Partner at a16z • Charlie Mackesy: Writer and Illustrator • Camilla Fayed: Founder of Farmacy • Harry Handelsman: Developer of Chiltern Firehouse • Jeremy Jauncey: Founder of Beautiful Destinations • Josh White: Founder of CanO Water • Michelle Kennedy: Founder of Peanut • Olia Sardarova: Founder of BXR • Ilya Naishuller: Hollywood Director • Tomasz Czechowicz: Founder of MCI Capital • Dmitry Glukhovsky: Writer of Metro 2033 • Alex Ikonn: Founder of Intelligent Change • Ami Gan: Former CEO of OnlyFans • Nick and Marina Davidov: Founders of DVC • Andrey Doronichev: Creator of YouTube Mobile • Simon Slater: Founder of DIRTEA • Yuri Gurski: Founder of Palta • Liberman Brothers: Founders of Humanism • Vladimir Kramnik: Grandmaster and former World Number 1 Chess Player • Natalia Vodianova: Founder of Locals and Supermodel • Eugene Nevgen: CEO and Founder of Locals • Dima Gurski: Founder of Flo • Inge Theron: Founder of Face Gym • Bartolomeo Rongone: CEO of Bottega Veneta

Timon Afinsky

Event host

CREATE WHAT YOU WISH EXISTED

Club of the event