Join us for another exclusive Fireside Chat as part of “Create What You Wish Existed” club series. This edition features Simon Salter, who alongside his brother Andrew are the co-founders of DIRTEA, a revolutionary wellness mushroom brand that is bringing the power of functional mushrooms to the mass, allowing the world not to just understand the importance of mushrooms but how these mushrooms allow us to live a life with a greater sense of purpose, allowing us to to reclaim the power of our health The brothers have achieved significant milestones in their career. They co-created the “Feeling Nuts” campaign that became the worlds largest social media movement engaging over 1 billion people globally empowering the power of early detection to Testicualr cancer that if caught early is near enough 100% curable. Their aim was simple, every death and suffering of Testicualr cancer was needless, awareness was the answer (prevention over cure). They played a key role in bringing David Haye out of retirement with “Haye Day,” generating over £30 million in revenue. They co-produced “Letters Live” with Benedict Cumberbatch, A celebration of the enduring power of literary correspondence featuring A-list actors performing to sold-out audiences in the UK, Hollywood and NYC. Additionally, the brothers contributed to the success of Velocity Black, which saw a 23,000% revenue increase in 18 months. There continues innovation led to Indaba X and Mosa Meat. DIRTEA is more than just a brand; it’s a lifestyle movement. Simon and Andrew have harnessed the power of functional mushrooms to create a range of products that enhance focus, energy, and overall well-being, which today has become the antidote to Morden day stress. The mission is to change the narrative of mushrooms and share the the extraordinary benefits of these huffed warriors of the forest and make them accessible to all, promoting a balanced and healthy lifestyle. DIRTEA has garnered support from several celebrities, including Benedict Cumberbatch, Idris Elba, Charlotte Tilbury, Ellie Goulding, Stella McCartney, Fearne Cotton, and health influencer Deliciously Ella. These renowned figures have recognized and promoted the wellness benefits of DIRTEA's medicinal mushroom products. What to expect from CREATE event with Simon Salter: Hear Simon’s inspiring journey how through adversity and on the brink of burnout discovered the healing power of mushrooms which become the to the breakthrough and the epiphany of DIRTEA. You’ll discover how they have built a community led brand and how a personal pursuit built a loyal a community and how different approaches to bring mushrooms to the mass is now generating millions and redefining wellness. — The Create What You Wish Existed series hosted by Locals.org has featured prominent founders in IRL events, offering valuable knowledge and insights to aspiring entrepreneurs: - Sam Altman: Founder of OpenAI. - Nik Storonsky: Founder of Revolut. - Michael Acton Smith: Founder of Calm. - Alex Hofmann: Founder of Musical.ly, now TikTok. - Ethan Brown: Founder of Beyond Meat. - Charles Rosier: Founder/CEO of Augustinus Bader. - Rita Ora: Singer, founder of Typebea. - Sriram Krishnan: Partner at a16z. - Matthew Freud: Founder of Freuds. - Camilla al-Fayed: Founder of Farmacy. - Herman Narula: Founder of Improbable. - Jeremy Jauncey: Founder of Beautiful Destinations. - Michelle Kennedy: Founder of Peanut. - Liberman Brothers: Founders of Humanism. - Yuri Gurski: Founder of Palta. - Olia Sardarova: Founder of BXR.

Simon Salter

Event host

CREATE WHAT YOU WISH EXISTED

Club of the event