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Jasmin Ami

Brand Experience Producer

London, United Kingdom

About me

My passion lies at the intersection of high-performance science and daily ritual. Professionally, I’ve spent the last few years as a Brand Producer at The Estée Lauder Companies. I live in London, near Regent's Park, where I go for sunrise walks to reset my nervous system. My recovery protocol is non-negotiable: infrared sauna, Wim Hof breathwork, and 15°C cold plunge. As a former professional swimmer, my week includes 2 resistance trainings at Isokinetic and 2 mat Pilates classes. I drink plenty of water (with electrolytes, of course). My ideal weekend always starts with a Zone-2 cardio session: an early morning swim or run. I believe in eating seasonal whole, nutrient-dense organic ingredients. I love high-quality proteins, but my plate is always loaded with leafy greens, veggies, seeds, sprouts, and fermented foods. I wear Whoop, so we can talk about athletic performance or what it's like organizing brand activations in London's biggest retailers, like Harrods and Selfridges.